THE INC 2024

Contribution List

52. #Ilovehashtagsandemojis: The role of hashtags and emojis to potentiate the engagement between DMOs and their Instagram followers

Tourism

Oral presentation

This research aims at investigating the role of hashtags and emojis to potentiate the engagement established between Destination Marketing Organizations (DMOs) and their potential tourists on Instagram. In the last years, this social media has become the preferred in DMOs’ marketing strategies to show their destination attributes and influence tourists’ travel intention, due to its visual...

91. (Un)Secure Booking: Analysis of Accommodation Reservations within Facebook Groups

Tourism

Oral presentation

The tourism industry has significantly reshaped with the development of ICT and the Internet (Wang et al., 2019). The use of websites, social media and smartphones is on the rise and pervasive. In the contemporary digital world, most tourists utilise Smart Tourism Technologies (STT) services to search and book their travels, pay for services, and discover attractions at destinations. Crucial...

155. A Community Journey Tourism Mapping proposition and technology: tracking the social value creation

Tourism

Oral presentation

A Community Journey Tourism Mapping proposition and technology: tracking the social value creation

Research approach and objective:
The customer journey approach looks at touchpoints during the user experience (Stienmetz et al., 2021) to identify the stress and pain points along the process to improve it (Liang, et al., 2023). Customer Journey Mapping is usually applied to examine the...

47. A Comprehensive Analysis of Business Concerns in South African Accommodation Establishments Post-COVID-19

Hospitality

Oral presentation

This research investigates the critical business concerns faced by accommodation establishments in South Africa in the aftermath of the COVID-19 pandemic. Leveraging data collected from 482 accommodation establishments through an online survey and complemented by semi-structured interviews with managers at select establishments, this study offers a comprehensive examination of the challenges...

113. A Global Research Landscape of Regenerative Tourism and Hospitality Industry

Tourism

Oral presentation

Purpose of the research:
The COVID-19 pandemic halted the tourism and hospitality industry, and every stakeholder suffered a lot because of the nature of this service industry. As the pandemic virus was spreading from one source to another, the World Health Organisation (WHO) decided to shut down this service industry for the time being. According to the report published WTTC, (2024), the...

66. A Netnographical Study of Gastronomic Images of Fine-Dining Restaurants in Bengaluru

Hospitality

Oral presentation

Purpose
During the COVID-19 pandemic, it was noticed that most customers viewed and ordered food online with the help of gastronomic images (GI) posted by the establishments themselves or other customers who have experienced the establishment’s offerings (Huang et al., 2021; Yang et al., 2021). From the point of view of this research, this is important as visually appealing food images can...

144. A Sense of Place in Video Games: Interaction, Exploration and Immersion

Tourism

Oral presentation

As a widely recognised form of modern entertainment (Tripp et al.2021), video games have become integral, providing players with immersive experiences that transport them to virtual worlds. While the concept of place in virtual environments has received attention from academia within tourism (Liu & Park, 2024), the intersection of video games and place, which could also hold merit in terms of...

65. A study about the impact of training on Job satisfaction amongst the Hotel Executives of Five star hotels in Karnataka, India.

Oral presentation

Introduction:
The Tourism and Hospitality sector is integral to the Indian economy as it is driving socio-economic growth, triggering the development of infrastructure in various regions and facilitating growth in other sectors. In India the tourism sector contributes 9.2% to GDP, generates 8.1% of employment and 5.4% of total exports. Travel and Tourism is the third largest foreign exchange...

58. A Study of the Symbolic and Affective Impact of Colours on Iranian Tourists Experiences in India

Tourism

Oral presentation

Iran, as a land of conflicts, has created significant social tensions for its citizens and this is increasingly affecting their emotional well-being and mental health. For instance, geo-political issues, civil wars, strict social norms, limited opportunities for self-expression, and other human crises are contributing to rising levels of anxiety and depression. To escape this hostile...

27. A Systematic Review on Employees' Expectations of Service Robots in Hospitality

Hospitality

Oral presentation

The term “Robot”, first heard in a play named Rossum's Universal Robots by Karel Čapek in 1921 (Murphy, Hofacker & Gretzel, 2017), has been known for 103 years. Robotic developments are inherently a wave of innovations. Robots become more active as the transformation process continues. Because it is this process that makes the robots more active. It seems robots will continue to be on the...

116. A TYPOLOGY OF ANTHROPOMORPHISM-BASED AI ROBOTS IN HOSPITALITY INDUSTRY

Hospitality

Oral presentation

Anthropomorphism-based AI robots are defined as “intelligent robots in hospitality environments that are imbued with human-like attributes, encompassing physical appearances, emotions, behaviors, and relational qualities, aimed at assisting humans”. The importance of anthropomorphism is growing in understanding the role of human-like robots in the hospitality sector. However, reaching a...

80. Acceptance of Non-fungible Tokens loyalty programs by hotels and profiling the early adopters

Hospitality

Oral presentation

Abstract
The purpose of the research:
The development of customer loyalty could be a strong characteristic to face the competition in the market and offer a competitive advantage over competitors, many factors could contribute to customers' loyalty, such as discounts (Audrain-Pontevia and Garnier, 2021), corporate social responsibility practices (Jiddi, 2023), customer satisfaction have...

28. ADAPTING BRAND COMMUNICATIONS OF HOTEL CHAINS IN THE DIGITAL ERA: A GEN Z PERSPECTIVE ON WEBSITES (AND BEYOND)

Hospitality

Oral presentation

Purpose of the Research

Hotel chains are integral to the tourism sector, relying on robust brands for service identification and maintaining quality in a competitive environment (Tatar & Eren-Erdoğmuş, 2016). This study builds upon prior research that emphasized identity, corporate social responsibility, and reputation in the hotel industry’s communications, and resulted on a framework...

152. Adaptive Dynamics of Ukraine's Tourism Amidst Multiple Crises

Oral presentation

In recent years, Ukraine has faced many crisis situations, most notably the annexation of Crimea, the war in Donbas, the COVID-19 pandemic, and the escalation of the war in 2022. These events have substantially impacted the country's tourism industry, leading to significant shifts in tourism demand across different regions (Charron, 2016; Tomczewska-Popowycz, Quirini-Popławski, 2021).
This...

86. AIRBNB GUESTS TO CAPE TOWN: A TALE OF TWO SEGMENTS

Tourism

Oral presentation

Research purpose:
Airbnb, a globally popular access/sharing economy platform (Lutz & Newlands, 2018), plays a vital role in Cape Town, a renowned tourist destination in South Africa's Western Cape province (Brederode, 2023). With over 6 million visitors in January-September 2023 (Western Cape Government, 2023) and a second-place ranking on Time Out Magazine's 2024 best cities list...

25. An investigation into second-home tourists' preferences for eco-friendly real estate in Northern Cyprus

Tourism

Oral presentation

An investigation into second-home tourists' preferences for eco-friendly real estate in Northern Cyprus

Abstract

Real estate and construction in Northern Cyprus have undergone a remarkable transformation due to increased second-home tourism from numerous international destinations such as Iran, Turkey, Russia, and the Scandinavian countries. According to Marjavaara (2008), a second home...

93. Analyzing Citizen Engagement on Osoigo.com: A Comprehensive Examination of Content and Sentiment in Participatory Platform Posts

Tourism

Oral presentation

Citizen participation has been increasingly advocated as a keystone for sustainable tourism development (for example Timothy, 2006; Bichler, 2021).While participation and empowerment are interconnected, a two-way communication channel is crucial to achieve the highest levels of citizen participation. Technological developments can facilitate further engagement by providing the space for...

118. ANALYZING THE LEVEL OF ACCESSIBILITY OF HOTELS

Hospitality

Oral presentation

Accessibility in the hospitality industry is a crucial aspect for ensuring inclusivity and equal opportunities for all travelers (Martin-Fuentes et al., 2021; Singh et al., 2021). Quality of service and costumer satisfaction are related to hotel categories (Nunkoo et al., 2020) but there is a lack of information regarding service quality differences between chain and independet hotels, and how...

74. Application of Artificial Intelligence in Tourism Business: A Study on Awareness and Adoption among Indian Tourism Entrepreneurs

Tourism

Oral presentation

Purpose: The tourism business is one of the sectors for adoption of digital technologies. The digital innovation continues to transform the tourism business virtually every aspect of its operations by emerging new digital technologies. According to the World Economic Forum’s Digital Transformation Initiative, the digitisation processes in the travel, tourism and aviation sectors is worth up to...

162. Artificial intelligence’s impact on hospitality industry employment

Hospitality

Oral presentation

Author: Duan Lifei
Company : Droga (Tianjin) Technology Co., Ltd
Company Address: Room 408, Building 3, Hongxing Building, Hedong District, Tianjin
Country: China
E-mail Address: dlf.0010@163.com
With the digital transformation of the tourism and hospitality industries, artificial intelligence has influenced many aspects (Jabeen et al., 2021). With the development and application of...

35. Ascetic Hosts and Digital Native Guests: Contemporary Interpretations of Pre-Industrial Hospitality Enacted in Forest Monasteries of Sri Lanka

Hospitality

Oral presentation

Technology permeates different locations of the world at different paces and in disparate dimensions, not always leaving clear answers in its wake to questions about ultimate beneficiaries (Taylor & Broeders, 2015; Kwet, 2019). There are justifiable reasons for individuals, communities, and societies to be circumspect about adoption of various technologies and to desire the moderation of their...

100. Assessing the role of Twitter on critical event management in Yellowstone

Events

Poster

In a natural disaster, critical event management can be perceived very differently in terms of disseminating the crisis message via various media including news media, web media, and social media (Ruz et al., 2020). With the wide use of smart devices, social media such as Twitter has become an increasingly valuable platform for sharing real-time urgent news of critical events (Fukui & Ohe,...

98. Biosensor research in tourism: Aspirations and reservations

Tourism

Oral presentation

The use of psycho-physiological measures to deepen understanding of tourism phenomena is a developing area in the academic literature. This abstract uses the term “biosensor” to describe the multitude of tools that can measure a study participant’s psycho-physiological responses to stimuli. Such tools include (but are not limited to): galvanic skin response (GSR) also known as skin conductance...

133. ChatGPT and Tourist Decision-Making: An Accessibility-Diagnosticity Theory Perspective

Tourism

Oral presentation

Introduction: The rapid evolution of artificial intelligence (AI) technologies has significantly impacted human behaviour across numerous domains (Dogru et al., 2023). In the realm of tourism, generative AI tools such as ChatGPT represent a paradigm shift, altering traditional information search and decision-making processes for tourists (Carvalho & Ivanov, 2024). These advancements have...

75. Chefs’ Perspective on Ethical Food Sourcing: A study based on the Theory of planned Behaviour at Food & Beverage Outlets in New Delhi, India

Oral presentation

Chefs’ Perspective on Ethical Food Sourcing: A study based on the Theory of planned Behaviour at Food & Beverage Outlets in New Delhi, India

Purpose
The concept of ethical food sourcing encompasses a multidisciplinary exploration of human behaviour within the context of a sustainable food supply chain. This field has undergone significant transformation in recent years, driven by...

99. Circularity Practices and Strategy Implementation in Hotels: Three Cases on the Integration of Circularity in the Overall Business Strategy.

Hospitality

Oral presentation

Innovative solutions how to manage the integration of circularity in the overall business strategy.
The theoretical innovation is to better understand the strategizing process by using the framework of “Strategy-as-Practices (S-as-P)”. more specifically we are exploring the strategy-implementation of circular practices by managers and frontline employees.

The focus of this paper is on...

145. Civil aviation workforce: A systematic literature review of generational differences and future directions

Tourism

Oral presentation

Over the past 20 years, a great deal of tourism research has been devoted to civil aviation sectors (i.e., airlines, airports and air navigation) due to their interconnectedness and inseparable relationship. (Yang et al., 2024). This collective focus has facilitated interdisciplinary collaboration, where insights from economics, geography, marketing, and management converge, fostering...

122. Complexity Insights of Hotel IT Use and the Palestinian Conflict

Hospitality

Oral presentation

Abstract
Tourism is regarded as a sector susceptible to crises and disasters. Military conflicts affect not only the destinations where those conflicts are held but also the wider region, including destinations located in different countries. As it is already evidenced, the Palestinian conflict has affected the tourist flows in all of the eastern Mediterranean region, resulting in a sharp...

84. Connectionisation in Tourism: Innovating Destination Management through Open Data by Private Sector – The Fukui Model –

Tourism

Oral presentation

Title:
Connectionisation in Tourism: Innovating Destination Management through Open Data by Private Sector – The Fukui Model –

Author’ name:
Hirokazu Kobayashi

Affiliation addresse:
Kokugakuin University,
3-22-1 Shin-Ishikawa Aoba-ku Yokohama-shi Kanagawa Japan 225-0003

E-mail:
h_kobayashi@kokugakuin.ac.jp

Purpose

The integration of information and communication technology...

64. Could travel motivations influence the search for well-being? Examining the positive impact of mindfulness and memorable tourism experiences

Oral presentation

Abstract
In an increasingly globalised world, the importance of well-being has grown significantly, prompting numerous national and international initiatives to assess citizens' well-being (OECD, 2013; Ruggeri et al., 2020). Simultaneously, there has been an increase in investigations of well-being indicators in the fields of psychology (Diener et al., 2010; Veenhoven, 2014) and tourism (Vada...

51. CROSS-BORDER TOURISM AND RESIDENTS’ PERCEPTIONS: A SEGMENTATION OF THE BORDER BETWEEN PORTUGAL AND SPAIN

Oral presentation

The effects of tourism on residents’ perceptions are a relevant topic in the literature. Residents can perceive tourism effects positively or negatively in different dimensions, such as economic, sociocultural, and environmental (e.g., Nunkoo, Smith & Ramkissoon, 2013, Hadinejad et al., 2019, Scalabrini & Remoaldo, 2022). Several studies have attempted to understand these perceptions in...

131. Cultural Heritage Tourism Route Planning Based on Q-Learning with Reinforcement Learning: A Case Study of Macau

Tourism

Oral presentation

Abstract: In the wave of globalization, cultural assets can showcase the uniqueness of cities culturally, driving urban tourism, and is an important strategy for promoting economic development. Especially for cities possessing cultural assets declared as World Heritage Sites, promoting cultural heritage tourism is a significant asset in shaping the cultural image of the city.In the...

148. Digital delights and phygital experience in luxury hotel restaurants

Hospitality

Oral presentation

The aim of the present research is to investigate the dimensions of phygital experiences in the context of gastronomic delights in luxury hotel restaurants.

The term phygital is a combination of the words physical and digital, indicating the condition in which an experience is not only physical or digital, but a hybrid combination of both. The concept of tourist space and tourist...

29. Digital Sustainability: Tourism recovery through the mobile applications

Oral presentation

The advent of innovative digital technologies enables sustainable development (Elliot, 2011; Melville, 2010) and increased digital sustainability in tourism, especially during COVID-19. The growth of mobile phone owners and users changes tourist behavior and increases mobile phone applications in tourism via travel apps. For example, travel-based mobile apps are among the top ten most...

158. Do you buy tourist services using cryptocurrency? What matters for tourists

Tourism

Oral presentation

Cryptocurrencies have strongly impacted various economic sectors, most notably the financial sector (Albayati et al., 2020; Jalal et al., 2021) and e-commerce (Cristofaro et al., 2023). Despite the opportunities brought by cryptocurrencies, the adoption of this technology in tourism has been relatively slow (Lin, Ye & Law, 2023; Kizildag et al., 2020).
In addition to the characteristics of...

154. Effects of technological readiness and acceptance on guest satisfaction and recommendation intention in hotel industry

Hospitality

Oral presentation

Effects of technological readiness and acceptance on guest satisfaction and recommendation intention in hotel industry

Research approach and objective: The tourism and hospitality sectors are digitally transforming their services (Flandrin et al., 2021). Hotel managers must know the right time, how and where to apply technologies and, above all, recognize changes in the consumption and...

48. Elevating Virtual Food Festival Experience in Metaverse World

Hospitality

Oral presentation

Abstract

The emergence of metaverse has revolutionised various industries, particularly in tourism and hospitality industries. Several major technology players such as Microsoft and Meta have invested substantial resources in providing the technology and experience of metaverse (Kraus et al., 2023). Metaverse provides a fully immersed environment beyond just traditional virtual and reality...

83. Emotional Quotient of Women Employees at Workplace in Indian Tourism Sector

Tourism

Oral presentation

Purpose: Women employment in Tourism Services has been increasing in past few decades. The Emotional Quotient of women in the delivery of tourism services plays a crucial role in shaping the overall experience for travellers and guests. The service encounters which are highly emotional taking place in a servicescape is characterized by frequent and intense social interactions. It is expected...

60. Enhancing Hospitality Skills through Virtual Reality: A Learning Styles Approach

Oral presentation

Title: Enhancing Hospitality Skills through Virtual Reality: A Learning Styles Approach

Authors names, affiliation, email, including contact author.
Frederik Jan van der Meulen, MSc BSc*
Frederik.van.der.meulen@nhlstenden.com
https://orcid.org/0009-0005-7150-3638

Marit de Vries, MA
Marit.de.vries@nhlstenden.com
https://orcid.org/0000-0002-8027-3169

Hotel Management School
NHL...

76. Evaluating the social license for data-sharing in tourism and hospitality: An examination of consumers’ perspectives

Hospitality

Oral presentation

In recent years, with the rapid development and adoption of emerging technologies, consumer data have rapidly become an invaluable asset for tourism and hospitality organisations used in gaining competitive advantages (Gupta & Gupta, 2016; Evans, 2020; Yallop & Séraphin, 2020). In tourism and hospitality, given the sector’s data-intensive context (Bart et al., 2015; Tussyadiah et al., 2019),...

42. Examining Pro-environmental and Pro-social Attitudes of P2P Accommodations

Hospitality

Oral presentation

After a critical review of the recent literature on Airbnb as a sharing economy case into the tourism and hospitality sector, founded that there is a floor to make more research on sustainability issues. Firstly, there is a gap on how Airbnb promotes eco-friendly and sustainable travel, as well as its effects on the environment and local communities (Ding, et. al., 2023). Secondly, recent...

81. Examining the role of alcohol industry Corporate Social Responsibility activities and how these contribute to innovation and growth of the night-time economy in London Borough: A case of Diageo PLC

Oral presentation

Globally, corporate social responsibility (CSR) is embraced by various companies. The aim of the paper is to examine the role of the alcohol industry CSR towards growth and innovation in nighttime economy. The nighttime economy used to describe a range activity including a night out at the club or a family meal out. Similarly, the Local Government Authority (LGA 2020) as is used to describe a...

160. Expanding tourism experience and destination image: contrasting domestic and foreign travellers' perspectives

Tourism

Oral presentation

Consumer behaviour studies have acknowledged that consumers use rationality to solve specific purchasing problems (e.g., Howard & Sheth, 1969; Suomala, 2020). Nonetheless, scholars have begun to argue that it ignores critical facets of consumption, particularly when it comes to leisure activities, sensory pleasures, daydreams, aesthetic enjoyment, and emotional responses (Holbrook & Hirschman,...

147. Exploring Barriers to Blockchain Planning Behavior in Hospitality and Tourism Industry

Hospitality

Oral presentation

Blockchain technology (BCT) securely stores digital information in a series of blocks, offering benefits such as enhanced security and traceability. With global implications, it has moved beyond the realm of cryptocurrencies, introducing game-changing features such as smart contracts. Various industries, particularly healthcare, pharmaceuticals and finance, have embraced the implementation of...

24. Exploring factors affecting virtual theme parks’ customer experience: A netnography approach

Tourism

Oral presentation

Introduction
Virtual Reality (VR) refers to a three-dimensional, computer-generated environment that can be explored and interacted with (Barnard, 2023) and used in several sectors, such as education, entertainment, health care, real estate, and tourism (Rodrigues & Loureiro, 2022). Virtual reality technology is also used in theme parks to provide visitors with a unique customer experience,...

71. Exploring Phu Kradueng National Park Like Never Before: How Machine Learning is Reinventing Tourist Experiences

Tourism

Oral presentation

Abstract

According to the growth of tourists' demand for exploring authentic experiences in the natural environment and supporting conservation efforts, nature-based tourism is expanding sectors within the global tourism industry. National parks are the leading destination for naturalists who want to immerse themselves in the natural landscape's diversity, such as forests, coral reefs, and...

159. Exploring Playfulness: Gamification and Participatory Experience At The Go!RN Event

Events

Oral presentation

Gamification uses thinking and mechanics in game design to engage and motivate individuals beyond the context of games as a specific source of entertainment (Pradhan, Malik & Vishwakarma, 2023). In the literature, gamification is addressed by several authors in relation to problem solving (Huotari & Hamari, 2012), value creation (Huotari & Hamari, 2017; Hofacker et al., 2016) and as a vector...

62. Exploring the Impact of Design Based Education on Higher-Order Thinking Skills in Hospitality Education

Oral presentation

Inga Mons (inga.mons@nhlstenden.com)
Dr. Hanneke Assen (hanneke.assen@nhlstenden.com)
Hotel Mangement School Leeuwarden
NHL Stenden University of Applied Sciences
Rengerslaan 8-10
Postbus 1080
8900 CB Leeuwarden , The Netherlands

In recent years, the hospitality industry has faced significant challenges, notably highlighted by the Covid-19 pandemic (Bhusan 2019; Sigala 2020),...

59. Exploring the Impact of Unfamiliar Destinations Image on Tourists' Perception and Travel Experience: Case Study of Saudi Arabia

Oral presentation

Abstract
The academic literature has shown great interest in analysing the factors that influence tourists in choosing a particular travel destination; this has contributed significantly towards understanding tourist behaviour. Prior studies were conducted in destinations that are already established and familiar to tourists; these destinations are often open to visitors for entertainment...

68. Exploring the potential for B2B value co-creation in place-making in Zimbabwe’s rural tourism

Oral presentation

Abstract
The potential for rural tourism in Zimbabwe is based on the uniqueness and rich variety of tribal culture and the various artefacts that represent those cultures (Woyo and Woyo, 2018). However, that potential remains unfulfilled because villagers lack the skills and tools to promote their communities as destinations for tourism (Runyowa, 2017). Tourism marketing in Zimbabwe has...

112. EXPLORING THE RELATIONSHIP BETWEEN SENSE OF COMMUNITY AND SUPPORT FOR TOURISM DEVELOPMENT

Tourism

Oral presentation

Exploring the Relationship Between Sense of Community and Support For Tourism Development

Abstract
Cooperation, collaborations and multi-stakeholder partnerships have long been recognised as integral in overcoming various socio-political and economic challenges impacting democracies worldwide while fostering ecological resilience and sustainability at national and regional scales (Lu et...

153. From Scraps to Savors: Consumer evaluations of restaurant menu dishes with byproduct ingredients

Hospitality

Oral presentation

Please find the paper attached

129. Gamification and Virtual Events

Events

Oral presentation

Gamification is a complex and newly explored phenomenon which uses game-based mechanics and thinking to prompt the intrinsic motivation and engagement of people, whilst promoting learning and problem solving (Kirsh, 2014; Da Silva Brito et al., 2018). Through embedding different game design, game dynamics and game mechanics to different contexts, gamification can lead to desirable experiences...

156. Generation Z's Pursuit of A Good One: The Contribution of Tourism Experiences

Tourism

Oral presentation

Taking cues from Aristotle’s Nichomacean Ethics, Ryff (2014, p. 2) contends that the paramount human pursuit does not revolve around satisfying desires or pursuing pleasure. Rather, it is centered on the "activity of the soul in accordance with virtue". The concept of eudaimonia focuses on personal growth and self-realization, nurturing a sense of flourishing that allows individuals to develop...

90. Guest preferences regarding future service delivery - SSTs verses human staff: insights from the Hodson Bay Hotel Group (HBHG), Ireland

Hospitality

Oral presentation

Abstract attached.

19. Harmonising identity and community: The digital transformation of youth experiences at music festivals

Events

Oral presentation

Research rationale
This study explores the self-identity and conviviality determinants at South African youth music festivals against the backdrop of the experience economy. Emphasising the evolution of urban music festivals into significant cultural consumption platforms, it explores how these events foster group identity and belonging, crucial for an engaging and memorable festival...

70. How bright side of gastronomic regret affects tourist’s revisit willingness—Mediating role of perceived cultural distance

Oral presentation

Local characteristic foods have increasingly become a key part of tourism and hospitality resources, which represents the image of a country (Jeaheng et al., 2023), and plays an important role in tourists’ destination decisions and tourism experience (Xu & Zeng, 2022). Previous studies supported that tourists’ memorable experiences in consuming local characteristic foods at international...

135. How food delivery riders' working conditions influence consumer experience: An experimental approach

Hospitality

Oral presentation

Online food delivery (OFD) apps have become essential players in the restaurant industry worldwide, as they offer a way for restaurateurs to maximise profit by expanding their operations off premises without focusing on the logistic challenge. In August 2021, Spain was the first European country to rule over the delivery workers status forcing OFD companies to have regular contractual...

107. How to create a fun environment for hotel mobile app users

Hospitality

Oral presentation

The mobile business has gained significant attention in management research due to the increasing popularity of mobile devices and the maturity of related technologies (Yan et al., 2022). The increasing value of mobility and the on-the-go apps (Chun-Chi Lu et al., 2017), allows users to consume services anytime and anywhere. Mobile devices have introduced both easiness and convenience for...

130. HUMAN VS. ROBOT: COMPARING SERVICE AGENTS IN HOSPITALITY SETTINGS – INSIGHTS FROM A FIELD STUDY

Hospitality

Oral presentation

Purpose - Service robots are increasingly used in hospitality, addressing staff shortages and enhancing guest experiences (Kim et al., 2022; Pitardi et al., 2022; Van Doorn et al., 2023; Wirtz et al., 2018). This surge in automation, particularly robots, offers solutions to labor shortages, with 97% of US hotels reporting such issues (AHLA, 2022). Studies are contributing insights into...

36. Immersive Events: A Systematic Literature Review and Future Research Directions

Events

Oral presentation

Immersion has been researched for many years as a concept in fields as diverse as the performing arts, exhibition experiences and computer game design. However, due to the development of new technologies that enable the concept to transition from novelty to reality in a number of new settings, immersion has gained popularity as a research topic once more in recent years. Immersive events, and...

103. Impact of Social Media on Millennial’s intention to visit green hotels: A preliminary study using theory of planned behaviour

Hospitality

Oral presentation

This study destined to explore the influence of social media on millennials’ intentions to visit green hotels in India and their willingness to participate in the sustainable practices offered by hoteliers. The prime objective of this study is to find predecessors of intentions that influence customers to visit green hotels using the theory of planned behavior (TPB). This study will focus on...

115. Incorporating ChatGPT to Tourism, Hospitality and Event Management Curriculum

Tourism

Oral presentation

The abstract aims to compare the tourism, hospitality and event management assignments generated by ChatGPT, the generative artificial intelligence, with the ones written by tourism major students in the US university. The focus of the analysis is on the selected subjects of contemporary travel and tourism. By examining the similarities and differences in their writings, we ascertain the...

46. Investigating Crowdfunding Approaches for Corporate Social Responsibility Initiatives in Hotel Industry

Hospitality

Oral presentation

Background
Hotels play a crucial role in the tourism industry and must fulfill their corporate social responsibility (CSR) obligations, which encompass environmental and social aspects. Research indicates that hotel customers are increasingly aware of and influenced by the CSR practices of hotels (Latif, Pérez, & Sahibzada, 2020). For example, CSR activities may impact visitors' preferences...

141. LEARNING EFFECTIVENESS OF AR/VR PROTOTYPES IN HOSPITALITY EDUCATION

Hospitality

Oral presentation

ABSTRACT

Purpose
As an offshoot from the pandemic, as well as a tight labour market and poor industry working conditions, the hotel industry faces severe labour shortages. Due to industry recovery since the pandemic, many organization have resorted to the use of temporary workers (El Hajal & Rowson, 2021). This has resulted in a need for continuous training of new staff with little...

53. Learning Through Virtual Reality in International Tourism Management: Opportunities and Challenges

Tourism

Oral presentation

The education sector has evolved over time, and digital technology has transformed the way students learn in the classroom in the last few decades. Virtual reality (VR) technologies are now being integrated into learning in different fields. VR “involves total immersion in the digital world” (Guttentag, 2010, cited in Navarro-Meneses, 2023, p. 224). VR is changing the way educational content...

137. Leveraging Generative AI in the Evolution of Travel Planning: A Multifaceted Approach

Tourism

Oral presentation

The extended abstract is attached in the file below.

22. Lost in Translation No More? The Role of Machine Translation in Communication Accommodation in Hotels

Hospitality

Oral presentation

Even though communication across different languages is essential for successful intercultural communication and negotiation in international tourism, the increasing globalization of the travel industry makes it unlikely that an individual acquires sufficient knowledge in all the languages either as a host or as a guest. In addition, human translators are not at hand in all situations, and...

124. Low-cost carriers and carry-on baggage; innovative but for whom?

Tourism

Oral presentation

Low-cost carriers have been renowned for innovation and disruption since their emergence. Over the last two decades, low-cost carriers have forged the way people fly, including their attitude towards baggage, especially cabin baggage also known as carry-on baggage. Innovative pricing strategies have been introduced by low-cost carriers unbundling the “traditional” fare structure to several...

89. Management of new procedures' implementations risks in the hotel industry : A case study from Crete, Greece

Hospitality

Oral presentation

Management of new procedures’ implementation risks in the hotel industry
A case study from the island of Crete, Greece

Maria Zoi Spanaki
University of Sunderland

In a continuous changing world, where the innovation is highly demanded for companies to remain powerful players in the global game of competition, risk management attracts more attention and higher interest. The...

77. Measuring Technology Requirement Levels for Technology-Mediated Personalization and Customization: A Data-Driven Approach in the Context of Hungarian Hotel Services

Hospitality

Oral presentation

Providing quality service and creating moments of truth is an important part of the hotel business. At the same time due to the high employee turnover, technology is gaining greater importance in hotel services. Personalization and customization are essential parts of quality service, but both require information, time, and human resources (Wang et al., 2010) to adapt the service offering to...

67. Media Narrative of Tourism and War

Tourism

Oral presentation

War and tourism share a complex, contradictory yet interconnected relationship (Butler & Suntikul, 2013), as wars often, especially on a global scale, significantly effect tourist flows (Prideaux, 2005) and tourism destination (Harb, 2016; Ladki & Dah, 1997). While there is consensus over the devasting impacts of war on tourism, one particular actor – public mainstream media, plays a pivotal...

43. MOTIVATING ELEMENTS AND EXPERIENCES OF INTERNATIONAL STUDENTS WITH EDUCATIONAL TOURISM

Oral presentation

The concept of educational tourism has had an important place in the tourism sector. It emerged with the combination of the education sector and the tourism sector of many countries. The educational travels of students provide many economic and social benefits to the tourism sector. The study used qualitative research method for collecting data in north Cyprus which is recognized by only...

146. Neuroscientific methods and technologies applied to tourism and hospitality research: evidence-based content analysis and future research agenda

Tourism

Oral presentation

The use of neuroscientific methods and technologies has been gaining prominence in scientific research in recent years, aligning with the development of smart technologies. The fields of tourism and hospitality are no exception. These technologies and methods encompass various tools such as heart rate monitoring, electroencephalography (EEG), galvanic skin response (GSR), skin conductance,...

39. Nurturing the next generation within dark tourism: Perspectives from Slovakia's Death Valley

Oral presentation

Abstract:

In general, tourism is frequently a family activity, promoting family togetherness, family bonding and collective family memories (Schänzel & Yeoman, 2015). Family tourism allows viewing tourism as a collective activity, encompassing intergenerational interactions and socialization, and the transfer of knowledge and values to the next generation. Family tourism is predicted to...

92. Oleotourism: Gastronomy’s Journey in Borderland Tourism

Oral presentation

The evolution of gastronomy and its increasing interest has prompted numerous destinations to prioritise food as a central component of their tourism offerings (Ab Karim & Chi, 2010; Sundqvist, 2023). This connection between the tourism sector and gastronomy stimulates and encourages local product consumption, territorial development, and economic sustainability (Lee et al., 2020; Moral-Cuadra...

3. Organizers

Dr Anna de Visser-Amundson (HTH), Dr Eleni Michopoulou (U. of Derby), Jeroen Oskam (Hotelschool The Hague), Prof. Nikos Pappas (University of Sunderland)

157. Perception of Welcoming Culture: A Study of Technology Use and Service Training to Enhance Solo Female Travelers Experience

Hospitality

Oral presentation

Well-being is one of the important managerial topics in today’s world. Many organizations support employees to achieve a better mental state by providing wellness workshops, exercise classes, coaching programs, etc. Employees learn to schedule “me-time” and leave hectic and everyday stress. Me-time is not limited to seeing a movie, going hiking, or going to museums locally. Solo travel to...

139. Perceptions of New Technological Tools by Marketing Professionals: Experiences in Hotel Business

Oral presentation

The world is facing a tremendous transition to the digital world. Marketing professionals handle a wide range of topics and information through various funnels. Finding unique and effective tools and using those tools demands the strong ability of marketing teams. Tourism has grown to be a key contributor to the economies of many countries. It is now at the heart of the tough competition in...

30. Platform-enable tourism resilience: A case of tourist guides during COVID-19

Tourism

Oral presentation

The recent COVID-19 impacts bring great uncertainty to the highly vulnerable travel and tourism industry, tourism organizations, and their full-time or part-time employees, including tourist guides. Many researchers (e.g., Gössling et al., 2020; Nepal, 2020; Prideaux et al., 2020; Romagosa, 2020) have published research related to the epidemics providing both negative and positive impacts of...

26. Promoting quality of life of older master artisans through creative tourism: Examining Loulé Criativo

Oral presentation

This study examines the important role of Creative Tourism (CT) in enhancing the Quality of Life (QoL) of older artisans in the context of social inclusion and highlights the transformative potential of CT in promoting a sense of value, active lifestyles and additional income. Focusing on the case of Loulé Criativo, this qualitative exploratory case study utilises the Framework Analysis...

45. Questle: Designing an AR Geocaching application to revive rural tourism

Tourism

Oral presentation

The exploration of solusions to revive rural tourism through gamified Augmented Reality geocaching application Questle.

18. Resident Perspectives on Short-Term Rental Platforms through a Sustainability Lens

Tourism

Oral presentation

Purpose:
The World Tourism Organization emphasizes the environmental, economic, and socio-cultural aspects of tourism development as foundational principles for sustainability (WTO, 2005). The concept of the “sharing economy” and “collaborative consumption” may encourage cooperation and sustainability (Heinrichs, 2013), with the potential to support key elements of the United Nations...

63. Residents’ perceptions of empowerment and trust in tourism institution within an all-inclusive tourism development model

Tourism

Oral presentation

All-inclusive tourism development model provides local government with the opportunity to benefit from an untapped source of revenue to support public finance and national economic development strategy (Nunkoo & Ramkissoon, 2016; Pratt, 2015). Although there is belated recognition, criticism surrounding such development has emphasized the emergence of this approach as being implemented in the...

20. Responsibility with Purpose: Responsible Leadership and Organizational Outcomes in Hospitality Industry

Hospitality

Oral presentation

Responsible leadership is often linked with ethical conduct and promoting the organization's and its stakeholders' well-being Responsible leadership is characterized as an approach to leadership that prioritizes ethical and social obligations and considers the benefits of all stakeholders, including consumers, staff members, and the community. Therefore, employees may adopt the environmentally...

32. Robots as co-workers and employees in the hotel industry: insights from fellow employees and managers

Hospitality

Oral presentation

Robots as co-workers and employees in the hotel industry:
insights from fellow employees and managers**

Cho Tin Tun Kirkpatrick, Ph.D., Adjunct Faculty, Colorado Mountain College & Nova Southeastern University
Craig Webster, Ph.D., Associate Professor, Ball State University
Lea Diedicke, Graduate Student, Ball State University

Abstract
There has been a massive expansion of research...

163. Self-healing in Nature: Research on Pro-environmental Behavior from the Perspective of Virtual Reality Technology

Tourism

Oral presentation

Abstract

Travelers are actively seeking meaning in life (Wilson & Harris, 2006). They are becoming more aware of the positive effects bring by traveling, including escape the steady living environment of daily life (Khoo-Lattimore & Prayag, 2018) and even gaining a sense of power (Jordan & Gibson, 2005; Wilson & Little, 2008). The idea behind biophilia is that people depend on the...

23. Sentiment Analysis of #TravelTuesday Content on TikTok

Tourism

Oral presentation

The concept of Travel Tuesday was popularized by Hopper, a travel planning and booking app, as part of a marketing strategy to create an annual event for travel deals (Hopper 2023), like Black Friday and Cyber Monday (Saura et al., 2018). The appeal of Travel Tuesday as a marketing campaign lies in its ability to engage a wide array of social media users. On the other hand, sentiment analysis...

121. Sentiment Analysis of Tourist Reviews with ChatGPT

Tourism

Oral presentation

Introduction

Customer reviews on social media and dedicated websites are an essential source of information for hospitality companies that allows them to learn what customers think about their services and those of their competitors (Olorunsola et al., 2023; Perez-Aranda, Guerreiro & Mendes, 2021; Veloso & Gomez-Suarez, 2023). By analysing their online reviews, hospitality managers can get...

134. Service Automation and Practical Implementation in Hospitality Outlets: Insights from Observations and Interviews of Employees

Hospitality

Oral presentation

Abstract
Service automation technologies are increasingly involved in providing services and producing products in almost every industry (Wirtz et al. 2018). In recent years, there has been a growth in the concern for how various automation technologies will be integrated into hospitality establishments. With the increased integration of automation technologies in hospitality and tourism,...

56. Service robots for taking over reception tasks in hospitality

Hospitality

Oral presentation

Hospitality companies are facing personnel shortages and high turnovers (Liu-Lastres et al., 2023). To combat this, the industry is looking at using robots to take over tasks, reducing the amount of work required for human employees down the line (Ayyildiz et al., 2022,Webster, 2021). Recent years have seen a growing popularity in the use of service robots (Kuo et al., 2017), defined as robots...

54. Shaping Perceptions in Tourism: The Role of Generative Artificial Intelligence in Destination Branding

Tourism

Oral presentation

Introduction
The emergence of Generative Artificial Intelligence (GAI) has started transforming the tourism industry. GAI has the capability to efficiently and extensively generated influential images and videos of tourism destinations, which has transformed the landscape of tourism marketing, opening up a wealth of new opportunities. In tourism, the past two years have witnessed a growing...

17. SME tourism entrepreneurs: Not as egoistic as we think. Reflecting on values, technology and sustainability.

Tourism

Oral presentation

The file with the abstract is attached

57. Speech Voice Cues and Engagement in Travel Live Streaming

Tourism

Oral presentation

The voice stands as a potent tool for communication. A significant portion of this is achieved through linguistic exchanges. Beyond the linguistic communication, non-linguistic speech cues within vocal expressions play an important role in conveying information and influencing the viewer (Van Zant & Berger, 2020). The manner in which a speaker delivers a message can be as significant as the...

87. Strategic Human Resource Management and Organizational Resilience in the Context of Robotics Deployment in Service Organizations: A Conceptual Exploration

Hospitality

Oral presentation

The area of organizational resilience is attracting growing attention because of challenges that are imposed on increasingly demanding customers, workplace adversity, high competition, and challenging market conditions (Do et al., 2022; Duchek, 2020; Hillmann & Guenther, 2021). Despite interest in organizational resilience, few studies have considered how it could be related to the increased...

119. Sustainability Content, Tourist VA Engagement, and Adoption Intention: Moderating Effects of Cultural Orientation and Purpose of Use

Tourism

Oral presentation

The hospitality and tourism industry has seen a gradual trend of applying interactive voice-based, artificial-intelligence-embedded devices, commonly known as voice assistant (VA). VA technologies have become pivotal in aiding tourists throughout different phases of their travel journey, providing services such as suggesting hotel booking options and offering travel advice. An increasing...

125. Sustainable Tourism: Evaluating Service Quality in Green Hotels

Hospitality

Oral presentation

With the development of sustainable tourism and green hotels, there is a need to understand service quality performance concerning the attributes of green hotels, which consumers evaluate to assess the service quality of a green hotel. Service quality is an extremely critical parameter to evaluate the performance of any service organization. This study proposes an appropriate scale to measure...

142. Technological innovations in heritage tourism

Tourism

Oral presentation

The recent technological developments contributed to a fundamental change in heritage tourism. Internet-based technologies, the social media and mobile applications have allowed tourists not only to receive information but also to interact, and share opinions. As consumers play a more active role, heritage attractions need to recognize the potential of technology in providing a more...

165. Technology personalization and social media contribute to the satisfaction of wellness tourism customers

Hospitality

Oral presentation

The purpose of the research:
Despite the enormous increase in interest in wellness travel over the past few years, there is no set method for determining the critical components of these types of travel locations (Subasinghe et al., 2020). However, according to Subasinghe et al. (2020), wellness tourism is a rapidly expanding global phenomenon that heavily depends on innovation and knowledge...

15. Technology use in nature-based tourism: insights from New Zealand

Tourism

Oral presentation

Technology offers a multitude of ways in which tourism products and experiences can be delivered differently (Cranmer, Urquhart, tom Dieck, & Jung, 2021). These can range from fundamental changes that lead to completely different sets of products and experiences, such as with Virtual and Augmented Reality (Fang, Jiang, & Deng, 2022), to comparatively minor adaptations. Minor adaptations may...

7. Test Elina

Events

Oral presentation

Bla bla bla Bla bla bla Bla bla bla Bla bla bla Bla bla bla

Bla bla bla
Bla bla bla
Bla bla bla
Bla bla bla

55. Text-Image Congruence of Airbnb Hosts and Customer Booking Behavior

Hospitality

Oral presentation

Text-Image Congruence of Airbnb Hosts and Customer Booking Behavior
The integration of both image and text elements, such as product thumbnail images alongside their corresponding descriptions, has become a prevalent sales strategy within online e-commerce platforms (Van Rompay et al., 2010). This practice plays a pivotal role in shaping customers' initial impressions of a product (Li, Kim,...

138. The Bounce-Back of Business Travel. An Exploration through the Lens of Complex Systems Theory.

Hospitality

Oral presentation

This paper uses complex systems theory (Baggio, 2008; Baggio & Sainaghi, 2011; Postma & Yeoman, 2021; McKercher, 1999) to study business travel to Amsterdam before and after the Covid-pandemic. It uses a large dataset of hotel check-ins and check-outs in a large sample of 55% of hotels in the city during 2019, 2022 and 2023. These data were explored to detect changes in the actual behaviour of...

110. The concept of fair work in the hospitality industry: the case of Barcelona.

Hospitality

Oral presentation

At the 87th Convention of the International Labor Organization (ILO) in 1999 was introduced the concept of “decent work” as the jobs that must provide monetary and non-monetary remuneration, health and safety and professional training, among other requirements. Also, the 2030 Agenda and the Sustainable Development Goals (SDG), especially Goal 8 “Decent work and economic growth,” which aims to...

73. The Correlation between Information Quality on Social Media and Tourist Loyalty to Wellness Tourism Destination: A Comparative Study of Baby Boomers and Generation X

Tourism

Oral presentation

Research and Markets (2023) project that the global wellness tourism market is expected to grow at a compound annual growth rate of 11.67%, reaching $797.376 billion by 2028. This growth can be attributed to two main reasons: the ongoing expansion of the middle class, an aging population, and the persistent rise in chronic diseases; and the heightened focus on physical and mental health due to...

41. The economics and political economy of the metaverse: Real economic fundamentals in a semi-imaginary world

Events

Oral presentation

Abstract
In historical terms, the metaverse is a recent conceptual innovation, only having been invented as a concept in Neal Stephenson's 1992 novel Snow Crash (Abbate et al., 2022). The concept involves the immersion of a person into a virtual and interactive environment that has a great deal of potential for all sorts of endeavors, including various business applications (see, for example,...

40. The effect of mass customization on consumer behaviors under time pressure

Hospitality

Oral presentation

Mass customization is a process that allows customers to personalize certain features of a product while keeping costs at or near mass production prices (Hwang et al., 2021). Previous literature has summarized the value of mass customization to consumers into five categories: utilitarian, hedonic, uniqueness, self-expressiveness, and creative achievement (Merle, et al., 2010). In the food...

61. The future of hospitality publications in the era of ChatGPT: Insights from academics

Hospitality

Oral presentation

The domain of generative artificial intelligence (AI) is undergoing swift advancement and holds the capacity to fundamentally revolutionise human-machine communication (Iskender,2023; Elmohandes & Marghany, 2024). ChatGPT, an AI tool created by OpenAI, has recently become widely popular (Ali, 2023; Ivanov & Soliman, 2023). ChatGPT is a member of the generative pre-trained transformer...

167. The Future of Tourism Marketing Firms and Strategies with Generative AI: Disruptive Innovation and Practical Implications

Oral presentation

Dear Madam or Sire,

Kindly find my full paper abstract submission titled, The Future of Tourism Marketing Firms and Strategies with Generative AI: Disruptive Innovation and Practical Implications.

I look forward to hearing from you soon.

Emad AbouElgheit

132. The impact of digitally curated heritage spaces on visitor behaviour and experience.

Tourism

Oral presentation

This conceptual paper examines how digital platforms can shape visitor experiences and influence visitor behaviour at heritage tourism destinations. It considers how digital storytelling can create immersive experiences which impact on visitor loyalty and the likelihood of repeat visiting. The interdisciplinary approach of this paper draws together digital heritage strategies and how these can...

38. The impact of IoT on the planning and delivering of events: a structural equation modelling

Oral presentation

Please see the attached for my abstract

31. The Impact of technology on TransNational Education (TNE), engagement & cultural dimensions across collaborative partners in the UK and the Middle East.

Hospitality

Oral presentation

The Impact of technology on TransNational Education (TNE), engagement & cultural dimensions across collaborative partners in the UK and the Middle East.

Leonard Cseh

University of Derby

Kedleston Road

Derby

DE22 1GB

United Kingdom

L.Cseh@derby.ac.uk

The research framework for study focusses on TransNational Education (TNE)...

12. The importance of data analysis: A case study about the benefits of volunteers for sport and festival events in the Western Cape, South Africa

Events

Oral presentation

Volunteers provide a critical resource within the sport and festival industry in the Western Cape Province, South Africa due to their role in reducing operational costs, and also contributing to visitor satisfaction. This paper demonstrates the importance of accurate data and relevant analysis for understanding the role of volunteers at sport and festival events. The information was derived...

123. The Influence of Colour Psychology on Instagram: Exploring the Images of DMOs

Tourism

Oral presentation

Colour is aesthetically pleasing, yet it also has the ability to communicate information. In general, the way colours are perceived has a significant impact on human psychology (Elliot et al., 2007). Besides that, the impact of social media on the evolution of tourist destinations is evident. The visual aspect is essential for postings on social media platforms like Instagram. The...

166. The influence of Social Media Platforms on Casual Dining Restaurants in the Thessaloniki Region: The Management Perspectives

Hospitality

Oral presentation

In recent years, social media platforms have transformed how businesses engage with customers and advertise their products and services. This transformation is particularly noticeable in the restaurant sector, where establishments increasingly utilize social media to engage with customers and bolster their brand presence. With dominant platforms like Facebook, Instagram, TikTok, and...

126. The invasion of the robots in hospitality industry and the labour shortage.

Hospitality

Oral presentation

The tourism and hospitality industry has been hit hard by the global pandemic, resulting in a labor shortage due to the loss of jobs and difficulties in finding employees (Kim et al., 2021). Especially hospitality industry lacks experienced and skilled labour as a consequence of covid-19, workers that resign the sector did not want to return (Seyitoğlu et al., 2023). With empty vacant jobs in...

88. The Moderating Effect of Technology Acceptance on the Relationship Between Having a Robot Colleague and Job Satisfaction in the Hospitality Industry

Hospitality

Oral presentation

Technological developments have pioneered innovative investments in various industries. One such example is the rapid introduction of service robots in the hospitality industry, which is transforming the working environment. Thus, it is relevant to research how robotization affects the experience and work satisfaction of employees. This research breaks new ground by exploring how employees'...

114. The role of technology in cultural and heritage tourism experience value co-creation

Tourism

Oral presentation

Cultural and heritage tourism play important roles in societal well-being and quality of life (Historic England, 2020; Bezova & Azara, 2021; Azara et al, 2018; Azara & Crouch, 2006). The heritage sector is also a crucial, and continuously growing part of the national economy. In 2021, England’s heritage sector is estimated to have contributed £45.1 billion (GVA) to the UK economy and employed...

109. The role of travel motivation and sociodemographic characteristics in influencing the importance of access to technology during leisure travel

Tourism

Oral presentation

Tourists have expectations of technology when they travel (Yang, Hlee, Lee & Koo, 2017; Helkkula, Kowalkowski & Tronvill, 2018; Lee, Lee, Chung, Chulmo & Koo, 2018; Zhang, Gordon, Buhalis & Ding, 2018). Ye and Tussyadiah (2011: 132) anticipate that technology-enabled services will be available at the destination. On the other hand, it is also plausible that tourists may place importance on...

150. The study of the process of how social media content impact the people to visit various travel destinations. Moderating role of narcissism

Tourism

Oral presentation

Purpose: Existing research advocates that social networking sites (SNSs) significantly influence the behavioral intentions of travelers to visit a destination. Considering this as an avenue of future research, the current study explores how social media elements induce envy using multi-study approach.
Design: Study 1 (N = 338) was an experimental study aimed at investigating the impact of...

78. The Tourism Industry in Thailand: Managing into the Future

Poster

The tourism industry is crucial for boosting Thailand's economy. The gorgeous beaches, rich cultural heritage, and bustling big cities have made it a popular destination, drawing millions of visitors annually (Ministry of Tourism and Sports, 2023). Unfortunately, the expanding number of visitors to any Thailand destination has presented ecological degradation and cultural commercialisation. In...

151. The transformation of customer decision journey through ChatGPT: an analysis to the event sector

Hospitality

Oral presentation

Abstract:

This paper investigates the impact of ChatGPT on customer decision-making processes throughout various stages of the customer journey applied to the event sector. By analyzing how ChatGPT technology influences consumer behavior from awareness to post-purchase evaluation, this study aims to provide insights into the evolving role of artificial intelligence in shaping customer...

50. TO FORGIVE OR NOT? Consumer Identity and Reaction to Service Failure

Oral presentation

INTRODUCTION

Service failure is a widespread phenomenon in the hospitality and tourism industry. Yet few research has examined how customer identity many shapes their reaction after encountering service failure. The current research proposes that customers who have a global identity are more inclined than those who have a local identity to show forgiveness and reuse the service again in the...

14. Toddlers, tweens and in-between: Identifying family-friendly services, facilities and activities necessary at selected South African Arts festivals

Events

Oral presentation

Purpose of the research
Despite its significant economic contribution, the family tourism market is yet to be thoroughly examined in academic literature, perhaps due to its complex dynamics (Yang, 2020). It is not just another form of leisure; family travel necessitates substantial resources and is purposefully undertaken to strengthen family bonds, provide novel experiences, and enhance...

164. TOWARDS A BETTER UNDERSTANDING OF VALUE CO-DESTRUCTION: TOURISM AND HOSPITALITY CONTEXT

Tourism

Oral presentation

It is increasingly recognised that service encounters can also result in the generation of negative values (Plé and Chumpitaz Cáceres, 2010). This has been conceptualised in the marketing literature as value co-destruction (VCD) (e.g., Plé, 2017; Prior & Marcos-Cuevas, 2016). Academics have yet to achieve a comprehensive, unanimous and holistic understanding of the concept (Guan et al., 2021;...

16. Trail accessibility and difficulty rating approach designed for individuals with mobility impairments

Tourism

Oral presentation

Participating in trail-related activities may be challenging for people with either a permanent or temporary mobility impairment due to various levels of trail difficulty and nonexistence of a trail difficulty rating system based on official disability regulations. When it comes to meeting the needs of people with mobility limitations, one of the most important sustainability concepts in the...

111. TRAVELLING WITH AN AI. PERSPECTIVES OF USER-MACHINE INTERACTION.

Tourism

Oral presentation

From Alan Turing (1950) to Stephen Hawking (2016), the question is: Can machines emulate human intelligence? Understanding intelligence as the ability for reasoning, problem-solving, concept management, and effective learning, regardless of whether it resides in humans or machines (Morandín-Ahuerma, F. 2022), artificial intelligence (henceforth AI) harnesses the power of machine learning...

149. Understanding the multidimensionality of smartness in destinations: developing responsiveness to crises and disasters

Tourism

Oral presentation

The understanding of smartness is inherently understood as a diverse and nuanced variable. However, the field of Smart Tourism Destinations has been explored from a narrow viewpoint, primarily regarding the smart technology applications required to become a smart destination. Technology is insufficient for smartness to be achieved within a destination but represents a tool for smart...

37. Understanding the Vanlife Phenomenon: Conceptualising European Vanlife Travellers

Tourism

Oral presentation

Vanlife is a hyper-mobile travel style (Gretzel & Hardy, 2019) that has gained popularity among Western countries in recent decades, with an upturn in campervan purchases during the pandemic (Chang, 2020). However, few studies have been published exploring the travel style in offline environments. Factors such as leisure behaviour, motivations, Vanlife community, and subcultural ties have yet...

128. Unlocking the Power of Gamification in the Hospitality Industry: Conducting an empirical user-study to unveil pathways for customer and employee satisfaction

Hospitality

Oral presentation

The hospitality industry is one of the most important drivers of global value creation that focuses on providing exceptional experiences to customers. Due to the COVID-10 pandemic this sector faced unprecedented challenges and was forced to adapt to new circumstances (Errichiello and Bayer, 2023). With the rise of digitalization, it was able to embrace new opportunities and adjust to the needs...

49. Unraveling the sequential effects of green open innovation and green ambidexterity in the relationship between green dynamic capabilities and hotel green performance

Hospitality

Oral presentation

Merli, R., Preziosi, M., Acampora, & Ali, F. (2019). Why should hotels go green? Insights from guests experience in green hotels. International Journal of Hospitality Management, Volume 81, August 2019, 169-179. https://doi.org/10.1016/j.ijhm.2019.04.022

Muisyo, P.K., Su, Q., Hashmi, H.B.A., Ho, T.H. and Julius, M.M. (2022), "The role of green HRM in driving hotels' green creativity", ...

143. Virtual Tourism Experiences: Emerging Themes from a Semi-Supervised Seeded LDA Model of Online Reviews

Tourism

Oral presentation

Abstract

Purpose of the Research:
The definition of tourism as per the UNWTO is as follows:
“Tourism is a social, cultural and economic phenomenon which entails the movement of people to countries or places outside their usual environment for personal or business/professional purposes. These people are called visitors (which may be either tourists or excursionists; residents or...

34. Visual Attention to Eventscape Advertising: A Metacognitive Analysis

Events

Oral presentation

In recent decades, the significance of events in the economic, social, and cultural life of established and emerging tourist destinations has been increasingly recognised (Carneiro et al., 2019; Smith, 2012). Events are now an integral part of the visitor economy, drawing visitors to host communities and sustaining tourist interest long after the event ended (Kim & Jun, 2016). The...

44. VR-based business simulation games in event management education: Using virtual reality to communicate the impact of climate change on the event industry

Events

Oral presentation

VR-based business simulation games in event management education: Using virtual reality to communicate the impact of climate change on the events industry

Climate change and related extreme weather incidents have an increasing negative impact on events and the events industry (Mair, 2023; Werner, Griese & Hoth, 2023). However, communicating these global and local effects and possible...

13. We built it, but they couldn’t come: The traumas, wellbeing, and other anxieties of UK festival organisers surviving Brexit and a pandemic lockdown

Events

Oral presentation

Attached is an abstract about my on-going research into the wellbeing of festival organisers surviving Brexit and a pandemic lockdown.

See attached abstract.

95. What do corporate transparency and disclosure of ESG look like in a digital world? Case study of a hotel chain

Hospitality

Oral presentation

In today's digitally-driven era, the corporate transparency and disclosure paradigm is undergoing profound transformations, particularly within the realm of Environmental, Social, and Governance (ESG) considerations and new regulations (particularly in the EU). This paper delves into the landscape of corporate disclosure within the context of a prominent European hotel chain. This study...

79. What Drives Travel Influencers’ Impact on Tourism Destination Choices? A Cross-Generational Investigation Among Generations Y and Z

Tourism

Oral presentation

Over the past years, influencer marketing has emerged as a cornerstone strategy for brands across various industries. According to recent reports, influencer marketing spending worldwide has increased from 29.14 billion USD in 2022 to 34.08 billion USD in 2023 (Statista, 2023). Particularly within the hospitality sector, influencers have become essential sources of information for prospective...

120. What is campus-based tourism? A proposal for conceptualisation

Tourism

Oral presentation

In the last decades, campus-based tourism has been emerging as a niche of cultural and urban tourism. Expressions of tourist activities and flows related to universities are recognised since the origins of these institutions, but it is from (19)80 onwards that the relation between universities and tourism becomes more evident. The segment refers to tourist activities developed in higher...

33. What makes multi-episode tour attractive? How anticipated emotional variability shapes travel intention

Tourism

Oral presentation

Online travel agencies (OTA) are online marketplaces that allow potential consumers to plan and book travel products and services such as tours (Shi, Leung, & Munelli, 2022). To make customer experience more diverse and engaging, OTA heavily features tours that comprise sequence of episodes or events (Peluso, Pino, & Mileti, 2022). For instance, one-day tour in Sydney, Australia may consist of...

117. What staff competencies make a hotel restaurant improve socially, digitally and greenly? The examination of next-generation skills for tourism and hospitality

Hospitality

Oral presentation

Despite the rapid growth of digitization and automatization, the World Travel and Tourism Council (2023) forecasts a 30% increase in the number of employees in tourism and hospitality worldwide. The human workforce is the backbone of the sector’s resilience according to the Transition Pathways for Tourism (European Commission, 2022). The guidance highlights the need to improve next-generation...

96. Who should be blamed? A study on how service robots influence service failure attribution and satisfaction

Hospitality

Oral presentation

Who should be blamed? A study on how service robots influence service failure attribution and satisfaction

Dr. Yan Xia,
Hotelschool The Hague,
Brusselselaan 2, 2587 AH Den Haag, The Netherlands;
y.xia@hotelschool.nl

Dr. Daphne Maria Dekker,
Hotelschool The Hague & Vrije Universiteit Amsterdam,
Brusselselaan 2, 2587 AH Den Haag, The Netherlands;...

101. Will the future of events be hybrid? Hybrid festival visitors experience using the event experience theory in the post Covid era

Events

Oral presentation

The festival events industry is widely recognized as a thriving and ever-evolving sector, distinguished by its organization of live gatherings that foster communal engagement and offer a wide range of cultural, artistic, and positive encounters (Getz & Ziakas, 2023). The global COVID-19 outbreak has greatly impacted societies across the world, leading to a swift and disruptive transformation...

21. “Make it or fake it?” The Imposter Syndrome in Kitchen Professionals

Hospitality

Oral presentation

The imposter phenomenon or syndrome (I.S.) is a label used to describe a person’s chronic feelings of inadequacy despite repeated success (Clance & Imes, 1978). The original study investigated 150 ‘successful’ females in different professional settings including universities, law firms, hospitals, and social work (Jamison, 2023). Since then, the study has been replicated in different contexts...