Description
The extended abstract is attached in the file below.
Primary author
Dr
Vaishali Sethi
(Associate Professor, Department of Marketing, Entrepreneurship and Strategy,University Canada West)
Co-authors
Dr
Aanchal Aggarwal
(Assistant Professor, VIPS TC)
Dr
Nupur Arora
(Assistant Professor, VIPS TC)
Dr
Parul Manchanda
(Assistant Professor, VIPS TC)
